Why YouTube Hid Dislikes and What It Means for You

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The video hosting YouTube has stopped displaying statistics on dislikes under videos. The administration of the service stated the reason as “to ensure respectful interaction between authors and viewers.” At the same time, the ability to put dislikes has been preserved, but an ordinary YouTube visitor will not be able to see their number.

Reasons


As the administration of the video hosting site assures, a study was conducted before making the decision. The experiment was based on the fact that the statistics of dislikes were removed and their number was analyzed after a certain period of time. It turned out that when visitors do not see the number of dislikes, they are less likely to click on the corresponding button.

However, the reason for this decision may be much deeper. In 2018, YouTube, like no other, felt the backlash. Since 2010, the video service has been releasing a video that summed up the year under the name Every Controls Rewind. This is a review video dedicated to trends, viral videos and wordpress web design agency top bloggers. But in 2018, the Every Controls Rewind video received a record 19 million dislikes and only 3 million likes. The main reason for the failure of the video, according to users of the video platform, is that it became a real promotional video for advertisers.

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Who will be able to see them?




Today, the problem of missing dislikes can be solved using the Return YouTube Dislike extension. The extension works on almost all browsers: Chrome, Edge, Firefox, Opera.

However, the extension only displays the ratio between likes and dislikes. Only video creators will be able to see the true number of dislikes and likes. The developers of the Return YouTube Dislike extension plan to improve the functionality in the future. Video creators will be able to share information about the number of likes and dislikes with the extension, so viewers will be able to see the exact number of votes.

The extension is also available for iOS users, but you will need to jailbreak it.

Video content owners can also use the VidlQ extension. The extension allows you to not only see the number of likes and dislikes, but also predict the likelihood of the video appearing in search results.